What are you most excited for users to see?īE: I am most excited for our users to essentially gain access to The Coveteur’s closets and style the garments for themselves. They will even have access to our editor’s picks to incorporate into their looks within the app! It’s like borrowing from The Coveteur editor’s closets and getting to style their favorite items for yourself – virtually! Covet Fashion users will be able to take inspiration directly from The Coveteur editors and put their own personal spin on it through Covet’s virtual style challenges. SM: Readers come to The Coveteur because we have a unique voice and point of view, kind of like getting advice from your best girlfriend who also happens to be a fashion maven. What will The Coveteur’s role be in delivering content to the app? SM: The Coveteur turns five in a few months, and over five years we’ve done tons of amazing partnerships with brands, publishers, and others. Has The Coveteur ever done something like this before? Our team and the Covet team both saw an opportunity to do something together for that reason. SM: The best thing about this partnership is the similarities between Covet Fashion and The Coveteur that you might not realize at first, aside from the name, obviously! We are very different platforms, but in the end we both connect style and fashion-minded consumers with the amazing brands that they love in fun and interesting ways.
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